Marketing & communications

At Focus, we combine an understanding of multicultural and ethnic minority markets with powerful strategic and creative solutions that enable our national and international clientele to significantly improve awareness of and penetration by their organisations and brands.

Social marketing

Focus has a deep understanding of the key defining characteristics of ethnic minority audiences: linguistic, religious, historical, political, domestic and aspirational. Coupled with a thorough knowledge of the relevant social, economic and cultural networks, this insight allows us to create social marketing campaigns designed to influence or alter patterns of thought and behaviour. Often this calls for a combination of publicity and outreach, creating a unique community partnership approach (pioneered by Focus) which produces powerful solutions.

Public relations

This is an essential component of any marketing programme, enhancing the credibility of your publicity campaign. Our close relationship with specialist press and media gives your campaign that vital edge in reaching ethnic minority audiences.

We have produced marketing materials for Vision Opera, the Ethnic Minority Business Forum, Business Link for London, Paddington Arts, and the Stephen Lawrence Charitable Trust.

Unique in diversity solutions

Want to know more? Contact Andy Cadogan, Business Development, on 020 7730 3010 or email acadogan@