Marketing & communications
At Focus, we combine an understanding of multicultural and ethnic minority markets with powerful strategic and creative solutions that enable our national and international clientele to significantly improve awareness of and penetration by their organisations and brands.
Focus has a deep understanding of the key defining characteristics of ethnic minority audiences: linguistic, religious, historical, political, domestic and aspirational. Coupled with a thorough knowledge of the relevant social, economic and cultural networks, this insight allows us to create social marketing campaigns designed to influence or alter patterns of thought and behaviour. Often this calls for a combination of publicity and outreach, creating a unique community partnership approach (pioneered by Focus) which produces powerful solutions.
This is an essential component of any marketing programme, enhancing the credibility of your publicity campaign. Our close relationship with specialist press and media gives your campaign that vital edge in reaching ethnic minority audiences.